This Model Does Not Exist

It’s an Instagram influencer who isn’t real—an AI model posts new photos every 15 minutes and fans vote for their favourite.

This Model Does Not Exist (also known as Ailice) is an AI‑generated Instagram influencer who posts a new photorealistic portrait every 15 minutes and invites followers to vote for the daily image【374794716005674†L34-L40】【763129669286411†L80-L83】. The project demonstrates how generative models can produce realistic human imagery and maintain social media engagement without real photographers or models. Marketers and researchers use it to experiment with AI personas and to discuss ethical implications of synthetic influencers, replacing costly photoshoots and raising awareness of deepfake technology.

Best For: marketing teams, social media experimenters and AI ethics researchers

Pros & Cons:
✅ Eliminates costs of physical photoshoots
✅ Maintains high social media engagement
✅ Demonstrates generative model capabilities
❌ Raises significant ethical concerns
❌ Lacks genuine human connection
❌ Risk of promoting deepfake misinformation